Lloyd Alexander TS - 60

Norddeutsche Automobil und Motoren GmbH (North

German Automobile and Engines) was a German

automobile manufacturer, created in 1908 and owned by

the Norddeutscher Lloyd shipping company. The factory

was in Bremen. Many of the products of the company and

its successors were badged with the Lloyd marque.

The German Lloyd had no connection with the British

Lloyd Cars Ltd company active between 1936 and 1951.

1908–29

The   first   cars   were   licence-built   Kriéger   electric   vehicles.   Petrol-engined   models   followed   in 1908   with   3685   cc   engines,   but   few   were   made.   In   1914   the   company   merged   with   Hansa   to become   Hansa-Lloyd   Werke AG.   Most   of   the   cars   made   by   the   new   company   were   sold   as   Hansa with   the   Hansa-Lloyd   name   attached   to   commercial   vehicles   only.   Nevertheless   two   cars,   the   4- litre   Treff AS   and   the   8-cylinder   4.6-litre   Trumpf AS   were   badged   as   Hansa-Lloyds.   The   company was   integrated   in   the   Borgward   group   after   the   purchase   of   Hansa   by   Carl   F.   W.   Borgward   in 1929, and car production ceased.

1950–63

Lloyd   as   a   marque   name   only   entered   mass-production   of   cars   and   light   trucks   in   1950   with   the company   becoming   Lloyd   Motoren   Werke   GmbH   –   still   in   Bremen.   The   very   first   cars   (the   Lloyd 300)   were   wood   and   fabric   bodied.   Steel   bodied   construction   took   over   gradually   between   1953 and 1954 (Lloyd 400). The   Lloyd   250   was   called   "Prüfungsangst-Lloyd"   ("Lloyd   for   exam   nerves")   as   they   appealed   to owners   of   older   driving   licenses   who   could   drive   it   without   having   to   pass   a   new   driving   test   for cars   with   a   cubic   capacity   of   over   250   cc,   a   test   which   was   introduced   in   a   legal   reform   of   the mid-1950s.   With   a   power   of   only   11   hp   (DIN),   the   Lloyd's   designers   saw   a   need   for   saving   weight, and   thus   offered   the   LP   250   without   a   back   seat,   bumpers,   hub   caps   or   trims.   However,   most buyers ordered the LP 250 V with these features as optional extras. Overall,   the   vehicles   matched   the   need   for   small   and   cheap   cars   which   were   a   characteristic   of post-war   Germany,   and   they   provided   a   comparatively   high   standard   in   comfort   and   reliability. They   rose   to   third   place   in   the   annual   licensing   statistics   for   several   years   in   the   1950s,   behind only   Volkswagen   and   Opel.   In   spite   of   this   success,   there   was   little   prestige   to   be   gained   by driving   a   Lloyd.   In   the   vernacular,   the   Lloyd   300   was   called   "Leukoplastbomber"   due   to   the owners'    habit    of    repairing    nicks    in    the    fabric    of    the    body    with    sticking    plaster    called LEUKOPLAST.   A   contemporary   derisive   verse   went   "Wer   den   Tod   nicht   scheut,   fährt   Lloyd"   ("He who is not afraid of death, drives a Lloyd"). Pietro   Frua   designed   a   coupé   on   the   basis   of   the   Lloyd   Alexander;   it   was   presented   at   the   Turin Motor Show in November 1958. The   parent   company   failed   in   1961   but   cars   were   still   made   up   to   1963.   By   this   time,   the   LP   900 was named "Borgward Arabella" instead of "Lloyd Arabella".

Australian production – The Lloyd-Hartnett

The   Lloyd   600   was   assembled   in   Australia   by   a   company   formed   as   joint   venture   between   Carl Borgward   and   Laurence   Hartnett   in   the   late   1950s.   The   car   was   introduced   in   December   1957   as the Lloyd-Hartnett and a total of 3000 cars were built before production ceased in 1962.

1960

Engine 596 cc 2 cylinders Power 25 HP Top speed 110 km/h Lenght/width 3,35 m/1,41 m Weight 565 kg The collections Lloyd was in manufacturing from1958 to 1961.